Beijing, June 16, 2018 – The ” Summer Training Country” event organized by Adidas, the world’s leading sports brand, was opened again this summer. This year is the third year that Adidas ” Summer Training Country” has held. The event with the theme of ” Summer Innovation Life” will once again ignite the public’s enthusiasm for sports in hot summer days..
The 2018 adidas ” Summer Training Country” event opened in Beijing’s WTO day order
The nation’s ” hot training” and creative ambassador Qi helped
Starting from the heat of Beijing, the event will spread all the way to Guangzhou, Chengdu and Shanghai, opening a two-month national sports carnival. During this period, Adidas, with its five core sports categories of football, basketball, training, outdoor and running, again hit, enjoying the new life of sports creation.. Creators from different fields will come to the scene to experience creative sports and lead a positive and healthy life style..
On the opening day, Adidas Wushu Co – founder Jet Li, 7 NBA All – Stars and 2 NBA Score Winners tracy mcgrady, 100 meters freestyle champion of the World Championships and four gold medalists of Incheon Asian Games Ning Zetao, NBA All – Star Dunk Contest champion and promising basketball rookie Donovan Mitchell, joined Adidas Vice President of Brand Promotion in Asia Pacific and Greater China at the event site. Jointly unveil 2018 ” Summer Training Country”.
tracy mcgrady, Donovan Mitchell, Adrien Seug & Eacutte, Adidas vice president of brand promotion in Asia Pacific and Greater China. Li Lianjie and Ning Zetao jointly unveiled the ” Summer Training Country” ( from left to right )
Creativity is limitless, and sports are rejuvenated
Sports create a new life and have a boiling passion this summer. In this year’s ” Summer Training Country” theme event, Adidas hopes to further encourage Chinese consumers to participate in the creative movement, integrate sports into life and experience the changes brought about by sports. At each stop, sports enthusiasts will get rich sports experiences in the interactive areas of ” high energy shooter”, ” Jedi # sparring”, ” climbing the peak bravely”, ” water and fighting for the front” and ” running out of the blue” and take courses such as ” fancy football experience class”, ” sparring children’s king”, ” small” throwing ” leader”, ” rock climbing lesson 1”, ” burning fat at top speed” and ” dazzle the abdomen challenge”. With this activity as a platform, adidas aims to stimulate the creativity of sports fans and feel the changes brought about by sports to life.
Donovan Mitchell and tracy mcgrady experienced the 2018 adidas ” Summer Training Country” and ” Jedi # Battle # Basketball Interactive Zone.”
Ning Zetao Experience 2018 Adidas ” Summer Training Country” and ” Running Blue” Running Interactive Zone
2018 adidas ” Summer Training Country” and ” High Energy Shooter” Football Experience Area
2018 adidas ” Xia Lian Guo” and ” Jedi # Fight #” Basketball Experience Area
2018 adidas ” Summer Training Country” and ” Climbing the Peak” Experience Area
In addition, this year, new projects such as ” Maker Lab” and ” Running Out of Blue” have been set up to help the experimenters exercise scientifically, enjoy sports fun and play their creative role.. In the ” Run Out of Blue” project, Adidas more creatively pooled the sports energy of the participants to help the ocean regenerate. I believe every sports enthusiast will enjoy the passion of sweating in summer in these creative sports experiences.
Donovan Mitchell and tracy mcgrady experienced the 2018 Adidas ” Summer Training Country” Maker Lab Interactive Zone
Ning Zetao Experience 2018 Adidas ” Summer Training Country” Maker Lab Interactive Zone
tracy mcgrady and Donovan Mitchell experience the Parley area of the 2018 Adidas ” Summer Training Country.”
Act up! Release your sports creativity to your heart’s content
Adidas believes that people of different ages and abilities can break through their own boundaries. No matter who you are, you are welcome to come to Adidas ” Summer Training Country” to show your creativity and experience wonderful sports.. Now join ADICLUB members to participate in on-the-spot challenges and join in # Xia Xinsheng #!
” Summer Training Country” Course Schedule:
1. Online Enrollment Course: Scan the following sun code and register as a member of ADICLUB before booking the enrollment course.
Sun code
2. On – site participation experience: scan the on-site sign-in sun code and register as an ADICLUB member to experience rich interactive challenges.
Public opening hours of ” Xia Lian Guo”:
Xia Lian Country Beijing Station
Time: June 15 – June 24, 10: 00 – 22: 00
Venue: World Trade day order West Plaza, No.9 Guanghua Road, Chaoyang District, Beijing
Xia Lian Country Guangzhou Station
Time: June 22 – June 30, 10: 00 – 22: 00
Venue: Xingguang Avenue, Haixinsha Park, Zhujiang New Town, Tianhe District, Guangzhou City
Xia Lian Country chengdu railway station
Time: July 8 – July 15, 10: 00 – 22: 00
Venue: No. 7, Section 2, Hongxing Road, Jinjiang District, Hongxing Square, Chengdu City
Chengdu Yuanyang Taikouliman Square: No. 8, Zhongshamao Street, Jinjiang District
Xia Lian Country Shanghai Station
Time: July 27 – August 19, 10: 00 – 22: 00
Venue: Xintiandi Taipingqiao Park Artificial Lake, Huangpu District, Shanghai
About Adidas
Adidas is the leading enterprise in the global sporting goods industry, with its core brands Adidas and Reebok. The company’s headquarters are located in Heizogen Auracher, Germany, with a total of more than 56,000 employees and a total sales volume of 21 billion euros in 2017. In Greater China, there are more than 5,700 employees and the total sales in 2017 will exceed 3.7 billion euros.
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