He likes to wear sunglasses and appear in front of people in a super ” cool” image..
His company is a famous advertising pioneer, but he said ” I don’t believe in advertising.”.
His goal is to defeat adidas.
Today, his company has a market value of $ 878.8 billion and adidas a market value of $ 34.6 billion.
He is a famous sports shoe king – Phil Knight , founder of Nike Group.
Phil · Nate was born in the United States in 1938. He loved sports from an early age, playing basketball, baseball and running. Almost all of his high school papers are related to sports. Even the university chose Oregon University, the home of American track and field.. At the University of Oregon, Knight was a long-distance runner and also created a personal best time of 4 minutes and 10 seconds for a mile run, almost missing the world-class athlete ( 4 points ). That is, in Oregon, Knight met his life’s mentor, his coach Bill? Ballman and Ballman are also star players and coaches of the US track and field team.
Knight’s thesis topic is: ” Can Japanese sneaker companies challenge German sneakers just as Japanese cameras challenge German cameras?”? In this article, he envisions that using Japan’s cheap labor to produce high-quality sports shoes is expected to defeat Germany’s dominant sports shoes in the market..
During his stay in Stanford, he read a report that many sports stars and ordinary athletes actually share a common goal: to defeat Adidas and let more and more athletes put on high-quality and low-price running shoes made in Japan – Tigers ( Tiger Brand ). After graduation, Nate decided to go to Japan to look for opportunities.
At the exhibition in Japan, Neet met a Japanese tiger brand sneaker manufacturer, who claimed to be a ” blue ribbon sports company” from the United States. Just as tiger brand needed an agent to enter the United States market, Neet was given the right of agency..
Net, who was given the agency right, immediately found Ballman. In 1964, Knight and his former coach Ballman each invested 500 US dollars to set up ” Blue Ribbon Sports Goods Company” and became the sole distributor of tiger sports shoes in the United States..
After a common interest struggle and break-up between dealers and brand names, Knight and Ballman decided to open a company of their own. In 1971, he named his company Nike , this is according to the name of the Greek god of victory.
At the beginning of the venture, before the introduction of investment, Blue Belt Company has been circulating in commercial loans – placing orders – selling – repaying loans – applying for more loans – placing more orders, so that Knight said in his memoirs that the debt time is longer than the surplus time:
” I spent a long period of my life in debt. When I started a business as a young man, I was very familiar with the feeling that after I went to bed every night and woke up every day, I owed more money to others and couldn’t repay it at all.. ”
In 1972, Nike shoes officially went on sale with a sales revenue of 3.2 million US dollars..
Nike faces fierce competition in the sports shoe industry. Neet and Ballman realized that if they can’t develop new products that are better than the current ones, they don’t want to increase their market share at all.. Moreover, up to now, American shoe manufacturers have produced far more foreign shoes than those produced by Adidas in Federal Germany.
On a Sunday morning in 1975, Ballman fiddled with a urethane rubber in an iron mold baking waffles and made a new type of sole with it. Small rubber spikes were attached to the waffle shoes, making the sole more elastic than other shoes popular in the market.. This seemingly simple product improvement became the starting point of Knight’s and Ballman’s career.
In 1976, Nike jumped from 8.3 million US dollars to 14 million US dollars.. It developed like wildfire, and the company spent heavily on developing new styles of running shoes. In these improvements, Nike Air Cushion left a deep impression on people. Nike Air Cushion is an inflatable cushion used to insert the heel. It is a trump card in the company’s shoe-making technology..
In 1980, Nike beat Adidas and became the leader in the U.S. sports industry. Knight realized his dream of defeating Adidas in only eight years.
In 1984, Nike began to re-establish its image with the strategy of advertising spokesperson. He signed a five-year contract with Jordan. The conditions for Jordan also included giving Nike shares and using Jordan’s name on Nike sneakers with unprecedented courtesy.. Almost everyone thinks this is a fool’s talent, just a spokesman.
But it turns out Nate is right. This almost infatuated love of Nike among American teenagers comes largely from the sports stars they worship. Thirty years ago, young Americans owned a pair of Nike per person, and now American boys own an average of 10 pairs of Nike per person.. Even if more and more young Americans are lazy in sports, they should wear Nike sneakers to watch TV.
In 1984, Nike signed a contract with Jordan, 21, to promote a basketball sneaker.Within a year, almost all American boys wore this sneaker. To a large extent, it is because of super sports stars like Jordan that Nike’s brand image surpasses all other brands in the minds of young people around the world..
Nike created a new brand ” Air Jordan” with Jordan, producing colorful basketball shoes and matching clothing. ” Feiteng Jordan” was both a successful advertising campaign and a victory in the brand war, with sales reaching 100 million US dollars in the first year.. Jordan was banned from wearing this sneaker for the first time by NBA officials, who believe it violates the league’s dress code.
Nike keenly felt that this was a good time for public relations activities, so it launched an advertisement in solidarity, claiming that ” Feiteng Jordan” was banned because of its ” revolutionary design”. As a result, Nike and ” Feiteng Jordan” made headlines in numerous newspapers and magazines, and the NBA was under siege. The incident ended in favor of Nike. Advertising with athletes is something many people will think of, but the most successful one is Nate!
On November 18, 2006, Phil, 66, founder of Nike Group. Knight announced his resignation as chairman and president of Nike Group, leaving only the position of chairman. Knight, who started with $ 500 and built Nike into the world’s most famous sports brand in less than 10 years, is like Microsoft founder Bill. Gates, began to officially take a back seat.
Knight’s motto for entrepreneurs is:
” There is a target behind those who break the rules, innovators and rebels. The more successful they are, the more vulnerable they will be to attack by others.”. This is a natural law.
The United States is not a paradise for entrepreneurs as people think. Emerging enterprises will irritate giants who will only block and oppose them. They will say no, sorry, no..
Entrepreneurs have been suppressed and outnumbered. They need to work hard all the time, but they are facing an unprecedented high mountain. ”
If you don’t pay attention to finance, you will be abandoned by the world, because it’s hard for you to make money at the same speed as printing money.. The author is not only a financial analyst, but also pays attention to economic forms and trends at home and abroad. All commodities are closely related to the economy. Interpretation of the world economic news, analysis of global economic trends! The investment system includes: investment philosophy, investment mentality, investment strategy, capital risk control and operation methods and ideas. Looking for friends who need to exchange investment in foreign exchange.
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